Break-Even Lead-Cost Calculator

Use the typical revenue from the first sale or job you expect from one new customer.

Include costs caused by completing this sale, such as materials, direct labor, transaction fees, commissions, and customer-specific delivery or support.

Estimate what percentage of all inquiries are qualified, appropriate, and worth pursuing.

Estimate what percentage of qualified or good-fit leads become paying customers.

Choose how much of the amount left after direct costs you are willing to use to acquire one customer. This is a planning choice, not a universal recommendation.