Break-Even Lead-Cost Calculator embed

Average sale amount ($)

Use the typical revenue from the first sale or job you expect from one new customer.

Direct cost to deliver that sale ($)

Include costs caused by completing this sale, such as materials, direct labor, transaction fees, commissions, and customer-specific delivery or support.

Good-fit inquiry rate (%)

Estimate what percentage of all inquiries are qualified, appropriate, and worth pursuing.

Close rate for good-fit leads (%)

Estimate what percentage of qualified or good-fit leads become paying customers.

Contribution available for customer acquisition (%)

Choose how much of the amount left after direct costs you are willing to use to acquire one customer. This is a planning choice, not a universal recommendation.

Results

Enter your numbers and choose Calculate to see planning targets.